With the cost of Google Adwords in Australia being so low, nearly every Australian business should be utilising the channel. This not only increases the leads coming to your business, but prevents prospects being lost to competitors.
The challenge with Google Adwords is when set up incorrectly, advertising costs can unnecessarily skyrocket as money is wasted on high-priced, low-performing keywords.
Brickfield Digital offers a monthly package that incorporates everything your business needs to make a Google Adwords campaign successful. Our two-pronged approach with having both a Digital Marketing Specialist and Adwords Techinician has proven to work.
We use local contractors that are diligent, skilled and have attention to detail.
We track the online enquiries and calls the campaigns are making so you can judge the value.
We are certified and experienced in Google Adwords, and know the platform through-and-through.
• Learn about your business, products/services, verticals, and target markets
• Understand and list brand attributes and points of difference
• List any testimonials, case studies, awards, certifications, guarantees, warranties
• Learn about your website, CMS, online systems, and current advertising channels and creatives
• Discuss budgets
• Research keywords and low-cost opportunities
• Outline estimations, costings and ROI
• Develop a long term strategy
• Line up some quick wins (low hanging fruit) to achieve in the short term
• Set KPIs and measuring framework
• Build measuring framework
• Make website optimisations
• Build campaigns
• Achieve quick wins
• Remove unncessary spending on underperforming campaigns
• Increase the volume of profitable camapigns
• Keep across & report on competitors & loss of market share
• Improve website elements to improve conversions
• Monthly phonecalls & meetings
• Weekly, fortnightly & monthy reporting
• One staff member experienced with your account contactable within business hours^
^If unreachable, guaranteed to return the call or email that day.